One of my favorite sites to build my database on is
LinkedIn. The reason is because subscribers gained
from LinkedIn often prove much more profitable than
subscribers gained from other social media platforms.
The reason is probably because LinkedIn users have
a higher average income ($110,000+/yr), have a higher
average education, and there are more CEO’s and
decisions makers there… when compared to other social
media platforms.
While LinkedIn is smaller (based upon number of users)
than Facebook and several other social media platforms,
it is actually the 11th most trafficked site in the
world. So, DON’T ignore LinkedIn.
If you are not on LinkedIn, I hope that I’ve now convinced
you to go signup!
While I often chastise people who refer to their followers
on other social media sites as “their list,” I WON’T
do that if you refer to LinkedIn Group members as your
lists. The reason that I say this is that, if you start
you own group on LinkedIn, you are actually allowed to
send an announcement once-a-week to any group that you
control. So, this is in-effect YOUR list!
LinkedIn allows you to set-up up to 10 groups. You can
also create up to 20 sub-groups under each group. So,
you can actually end up with 10 groups and 200 sub-groups,
for a total of 210 groups (that you control)! I actually
think of these groups as “lists” since I am, under
LinkedIn’s terms of service, allowed send a broadcast
message to them once a week.
I won’t get into what the content of your broadcast should
be at this point. I DO cover that in my Affiliate Marketing
Training.
My main point here is that you want to join LinkedIn, and
you DO want to set up your own niche groups.
You actually want to invite your LinkedIn group members to
join your regular mailing list too, so that you can then email
them whenever you want. However, email deliverability is NOT
what it use to be, so you want the send them messages from
both places.
LinkedIn members use their BEST email address, and DO open
emails from LinkedIn. The LinkedIn platform also seems
to have an excellent email deliverability rate… perhaps
because LinkedIn is such an authority site!
To invite them to join my mailing list, I personally
send them an offer to download one of my freebies, in one
of my weekly announcements. That invite sends them to a
squeeze page. The freebie is so irresistible, and
related to the topic of the group, that a large percentage
of my members happily subscribe to my regular list. At that
point, I feel free to offer them related products and services.
Each of my LinkedIn Groups is focused on a VERY specific
niche, or sub-niche, so I know exactly what to offer them
when I get them in my weekly messages AND when I get them
into my main database, where I also create sub-lists.
This is what I honestly believe is the absolute best
approach to list-list building on LinkedIn.
Now go do it 
By the way, I often share great tips like this in my free
ezine. If you are not a subscriber, please use the box in
the upper right-hand corner of the menu bar to join our
family. You’ll be glad that you did
I mentioned my “Affiliate Marketing Training.” This is
actually a 52-lesson recorded video training course, also
available in MP3 audio, and being converted to PDF’s,
that I am in the process of creating, AFTER the course
is completed, I will roll it out as a $997 course.
At the moment, I allow select subscribers, who have purchased
select products from me, to join the live sessions, ask questions,
etc. I do this because as I record the course, I need some
interactivity to make sure that the things that I teach are
clearly understood. I’ve been an affiliate marketer for 18
years, so there is the danger that I might take for granted
something that is not easily understood by a novice. This is
how I avoid making that mistake.
Anyway, that’s what that’s all about, and I DO from time to
time offer access to the live training as a bonus for affiliate
products that I promote. I make those offers in my ezine…
another reason to subscribe. It’s really the only way to
find out how to get free live access to a $997 course AS IT’S
BEING CREATED. Those who do get access, get immediate access
to the sessions that I’ve already recorded… inside a
membership area, and get weekly invites to join the live
webinars, which are always on Wednesday at 2pm EDT.
Please use the box in the upper right-hand menu bar to
subscribe to my ezine now… and then watch for opportunities
to join my live weekly training valued at $997.
Thanks.
Willie
